Brand & Campaign Strategy
Clear positioning, integrated campaigns, and long-term growth planning.
Product & Retail Marketing
From launch strategy to in-store and omnichannel execution.
Services
Strategic marketing support tailored for Texas-based and regional organizations.
Multicultural & Hispanic Marketing
Culturally relevant strategy rooted in authenticity, not translation.
Sponsorship & Sports Marketing Strategy
Leverage deep experience in sports marketing and brand partnerships to connect organizations with the audiences that matter most. From athlete and team sponsorships to partnership development, contract negotiations, and sponsorship activation strategies, Me Vida Marketing helps brands create collaborations that drive visibility, engagement, and measurable impact.
Regional & Community Marketing
Local insight with scalable impact.
Marketing Leadership & Advisory
Senior-level guidance for teams, nonprofits, and growing organizations.
A little about me
I’m Judi Delgado Hooks, a marketing leader with more than 20 years of experience across brand, multicultural, and regional marketing.
For over 15 years, I led advertising and brand initiatives at H-E-B in San Antonio, most recently as Director of Advertising, overseeing brand, product, Hispanic, sports, and regional marketing efforts.
More recently, I served as Managing Partner at BASSO360 Advertising, leading strategy for organizations including The Alamo, Children’s Shelter, Burger Boy, Hilley & Solis, Codeup, Texas A&M University–San Antonio, and Oblate School of Theology, Hemisfair, Texas Monthly, Witte.
Today, through Me Vida Marketing, I partner directly with organizations seeking experienced, culturally fluent marketing leadership without the agency overhead.
Clients
Delivering strategic value for businesses statewide
Let’s work together.
If you’re building, evolving, or re-imagining your brand, I’d love to connect.
judi@mevidamktg.com
Because effective marketing isn’t just about reach — it’s about relevance. Me Vida Marketing blends corporate rigor, agency creativity, and cultural fluency to help brands show up with clarity, confidence, and connection.
- 20+ years of senior-level experience
- Latina-led, culturally fluent perspective
- Strategic, collaborative, and human-centered
Certified WBE | MBE | SBE through SCTRCA